Video Marketing is one of the most powerful and often miss-understood tools that any business can deploy to build their brand, connect with potential customers, and create sales of their products or services. In the simplest of terms, if you are not currently using video as a major part of your overall marketing strategy, you are probably losing a significant amount of probably revenue. No matter what business you are in, what market you serve, or what products or services you offer, you should be deploying video marketing.
Below, you will find 12 powerful reasons to start using video marketing right now.
1. Video Marketing Helps You Get Seen By More Viewers
The reason we spend time, energy, and resources marketing our business is so that we can attract that Perfect Customer who is looking for our products or services. YouTube is the second largest search engine on the internet and boasts over 1 billion users who watch over 250 million hours of video content every single day. If being seen is important to your business, then YouTube is the place to be and be seen.
One of the most popular search terms on YouTube is “How To…” and this fact creates an immense opportunity for business owners. Most consumers search for information about products and services that they are interested in well before they make a decision to purchase and that is the perfect time to introduce yourself, your brand, and your business.
2. Video Marketing Helps You Rank Higher In The Search Results
Did you know that 75% of people never get past the first page when they search for something? Think about that. Think of all those pages that never even get seen. If you want people to find your business in organic search results, you have to do everything you can to get your website content seen, and ranked, by search engines.
Your “ace in the hole” is video. Using video on your website can increase the likelihood of ranking on the first page of Google – and other search engines – by over 50%, according to Forrester.com. So, the next time you start thinking about what to post to your website, start thinking about video.
3. Video Marketing Helps Customers Understand Your Product or Service
One of the biggest reasons that consumers fail to make a purchase is because they simply do not understand the product or service. Let me put it another way. Consumers show interest in a product or service, but they have questions or concerns that stand in the way of them making a buying decision. Video is that most powerful way to overcome this gap between interest and purchase.
According to Shopify, people who visit your website are over 64% more likely to make a purchase after watching a product video. Having a video that explains your products or service and/or having videos that answer commonly asked questions about your product or service is one of the best things you can so to increase purchases on your website.
4. Video Marketing Is What Consumers Want
Have you ever heard the phrase, “The customer is always right.”? Well, whether or not that is completely true, I think we can both agree that offering the consumer what they are looking for is a great start to helping them make a buying decision. Well, according to Cisco, by 2021, more than 80% of consumer traffic on the internet will be from video. In addition, according to emarketer, when asked what they prefer, consumers would much rather watch a video about your produce or service than simply read about it on your website.
Your Perfect Customer is looking for video. Are you giving your potential customers what they are looking for?
5. Video Marketing Supercharges Your Email
One of the best ways to grow your relationship with customers or your tribe is through email. If you are using email, you know that just pushing send is not enough. Your have to get them to open the email. You have to get them to click on the links. What if I told you that you could boost your open rates by as much as 19% or even more? Well, all you have to do is mention the word video in your subject line. Try it out, and you will see the results.
What if you are trying to get consumers to click back to your website from your email? According to Martech Advisor, just by adding video into the body of your emails, you can increase the click through rate of your email by 300%. The next time you want your subscribers to click from your email to your website, drop an thumbnail image of your video into the body of your email. Make sure the reader visually understands that it is a video and link that thumbnail back to your website. Watch those click through rates go through the roof.
6. Video Marketing Strengthens Your Brands Connection With Consumers
Because video is so readily consumed in our daily lives, there are very powerful elements that we take for granted. Video stimulates both the auditory and the visual senses. When a person is consuming something, whether for education or entertainment, the more senses that become involved during the consumption, the stronger the bond that is developed to the product or brand.
One popular method of showcasing product today involves transcribing the audio onto the video so that the viewer watching, hearing, and reading while the video plays. When done well, this type of video creates an incredible brand connection because the, while the viewer’s auditory and visual senses are engaged, they are also actively participating in the experience by reading and comprehending the words on the screen. The more engaged the viewer is with your video, the more connection they create with your products, your services, and your brand.
7. Video Marketing Is Low Cost, But High Return
I would be willing to bet that you, and every person at your company has a smartphone in their pocket. Well, assuming I would win that bet, you have everything you need to get started in video marketing. Most people think they need expensive equipment, special rooms, special software, and more to create great videos for their business. Nothing could be further from the truth.
While quality of production is an important factor, it is not even close to the most important factor. What is important is getting it done. The more you create videos, the better you will become at creating videos. What’s important is to start. Find a great corner in your office, grab a smartphone with 1080p recording – that is almost all of them – and press record. Introduce yourself, introduce your product, impart some wisdom and value, and tell the view how they can purchase or get more information. That is step 1.
Also on that smartphone – or in the associated app store – is an app to trim the beginning and ending and even get more fancy if you want. It is all right there in your pocket right now. What’s important is to get started with video – you already have everything you need – and get better as you go.
8. Video Marketing Get’s Your Brand Seen More On Social Platforms
When most people think about social media companies, they just think about how they personally interact. But, when you pull back the curtain and think about the business of social media, it all boils down to one simple statement. Show people what they want to see. Because the most viewed medium online is video, and because video is what most people want to see, the way to get more views and more engagement and more response in social media is to post video.
As people are scrolling through their news feeds and their timelines, it’s video that makes them stop and pay attention. If you want to make someone really think about a specific product, service, or brand, it’s video that engages and stimulates interaction. Bottom line, if you want your company to be seen by more people on social media, video is the way to go.
9. Video Marketing Makes Your Story Even More Powerful
Telling your story is one of the most powerful ways to connect with your Perfect Customer and build a lasting brand relationship. Nothing is better at story telling – or story selling – than video. By telling your story on video, viewers will more strongly identify with you and your brand and you will create a more lasting impression. By watching your video, they will more often think of you when they think about the category of products and services that you represent.
In addition to you telling your story, one of the most powerful ways to create connection is to have someone else tell their story about your company. Testimonials are the holy grail of social proof and there is no stronger testimonial than a video testimonial. Find ways to have your satisfied customers take out their smartphone and record that testimonial rather than simply write it down. Share those amazing videos with the world and they could possibly be the best marketing you ever create.
10. Video Marketing Increases Your Conversion Rate
At the end of the day, nothing is more important to your business than generating revenue. If you don’t ring the cash register, then you are not going to be in business for very long. Video is one of the most powerful ways to make that happen. Online retailer StacksAndStacks.com says that consumers are over 140% more likely to purchase after viewing a product video. Also, AdvanceAutoParts.com has shown that having tutorial and how-to videos on their website has encourages visitors to visit their website twice as much and stay on their website twice as long.
Ask yourself this question. Would you like to increase your conversion rates upwards of 100%, 125%, or maybe even 150%? Would you like to have more visitors on your website? Would you like those visitors to stay longer on your website and look at more pages? Would you like them to think about your website when they are searching and visit your site more often? If the answer to these questions is YES, then you should be using video on your website.
11. Video Marketing Helps Consumers Understand Your Companies Accomplishments
As your business grows, your have accomplished incredible things and won numerous awards and recognition. ( If you haven’t yet, you certainly are going to. ) Those accomplishments, that recognition, and those awards create very powerful social proof that your company is the one a consumer should do business. What is also true – probably – is that there is video of you receiving those awards ( don’t forget to record it next time ) and that video is one of the best ways to raise the value of your brand.
When someone outside your company recognized how incredible you are, that is not only third party recognition, but it is also really powerful social proof. By creating, sharing, and using those video in your marketing, you engage the public in your success, your allow them to participate in that success with you and, in turn, they develop a stronger bond with your products, your services, and your brand.
12. Video Marketing Is Mobile Marketing
The era of mobile marketing is upon us and it is never going away. If your marketing strategy does not have mobile at the top of the list, then you are losing a very significant amount of money. Why is that? Well, over 50% of all purchases now happen on a mobile device. Need some more? OK. A person’s attention span is 33% longer on mobile than it is on desktop. Think about it. When was the last time you looked up from your phone and saw that everyone around you was looking down at theirs?
Video generally formats perfectly for mobile screens. In addition, when video is viewed on most mobile platforms, it is viewed in a “pop-out” mechanism that focuses the user on the video and not on the surrounding elements of the page. This creates a more focused experience and therefore a more powerful experience for the viewer and for the brand. Video is a powerful mobile asset and should be a cornerstone of your overall marketing strategy.